Brand

Brand guide.

The Core Behind Elite Brands.

Wordmark

The horizontal and stacked lockups, ivory on dark, as supplied. The gunmetal OC monogram lives in the favicon and on light sections.

Color

  • #0A0A0B
  • #1A1B1E
  • #F4F1EA
  • #FFFFFF
  • #A1A1AA
  • #C6B497

Type

Cormorant Garamond · Inter · JetBrains Mono

Tone

Calm confidence. Short declarative sentences. No exclamation marks. No outcome promises.

What stays out

Neon, glow, metallic renders, chrome hexagons, and any figure that is not written in a proposal.

MARK

from $1,500

  • Primary mark
  • Wordmark
  • Clear space and minimum size
  • One color and reversed lockup
Start with MARK

IDENTITY

from $3,500

  • Everything in Mark
  • Color and type system
  • Stationery set
  • Usage notes
Start with IDENTITY

FLAGSHIP

from $7,500

  • Everything in Identity
  • Extended brand guidelines
  • Social and launch kit
  • Application to a digital surface
Start with FLAGSHIP

Starting prices. Your written proposal sets the final scope and price.